Critical hires forthe next versionof your business.

SYNC helps founders and operators make the hires that raise the level of what the company builds, how it reaches market, and how well it scales.

Search across Build, GTM and Scale - calibrated for pace, quality, judgement and operating range.

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The SYNC framework

Build. Go to market. Scale.

The business levers behind every critical SYNC search: what gets built, how it reaches market, and how the company scales.

Strengthening what the business is built on.

For companies where the product, platform, technical foundation or operating base now needs stronger ownership.

02 - About SYNC

The business is moving.The team has to move with it.

SYNC works with some of the fastest-growing companies across D2C, FMCG and SaaS - businesses with a strong product, real momentum and a standard worth protecting.

Our clients include companies recognised by the FT1000, The Sunday Times 100, The Sunday Times 100 Tech, Sifted and Tech Nation’s Future Fifty.

At that pace, every key hire either protects the standard or lowers it. A function needs an owner. The remit gets bigger. What worked at the last stage will not carry the next one.

We help founders and leadership teams get clear on what the business actually needs next - the level, the shape and what that person must own - then find them.

03 - Behind SYNC

Behind SYNC.

Our team brings specialist experience across the full SYNC framework - Build, GTM and Scale.

Every brief is led by someone who understands the function, the market and the stage of the business.

Callum Russell, founder of SYNC

Callum Russell

Founder / Product, Engineering & Technical

Technical search specialist with deep market knowledge across software engineering and product, and a track record building engineering, product and technical leadership teams across the technology landscape.

Profile 1 of 2: Callum Russell.

04 - Selected clients

Selected clients.

  • Healf
  • Opply
  • Skin + Me
  • Wild
  • Smedley Group
  • FRVR
  • Linkup
05 - Client perspective

What it is like to work with us.

Healf logo
01
Working with SYNC has been great for Healf. They’ve consistently found really strong people across different parts of the business, which has played a big role in how we’ve been able to scale.
LestatCEO, Healf#1 in the FT1000: Europe’s Fastest-Growing Companies (2026)#2 in The Sunday Times 100 (2025)
Smedley Group logo
02
SYNC found us three outstanding team members, truly understanding our needs and adapting seamlessly.
RobFounder, Smedley GroupFormer Head of Performance at Ferrari and Williams F1
Uber logo
03
SYNC’s attention to detail and understanding of our needs were key to scaling the sales team across the DACH region. They consistently delivered strong profiles with speed and precision.
RobertCountry Manager, UberLed B2B growth across Germany, Austria and Switzerland
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Testimonial 1 of 3: Lestat, Healf.

06 - Start a conversation

Building the team for what comes next?

Tell us what you're hiring for and where the business needs to go next.

Where does the hire sit?