Consumer health company
Healf
Raising GTM and commercial capability for a more demanding growth chapter.
GTMScale
Critical hires forthe next versionof your business.
SYNC helps founders and operators make the hires that raise the level of what the company builds, how it reaches market, and how well it scales.
Search across Build, GTM and Scale — calibrated for pace, quality, judgement and operating range.
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The SYNC frameworkSee how we work↗
Build. Go to market. Scale.
The business levers behind every critical SYNC search: what gets built, how it reaches market, and how the company scales.
Strengthening what the business is built on.
For companies where the product, platform, technical foundation or operating base now needs stronger ownership.
02 — The moments we are built for
The moments we are built for.
When the business moves into a more demanding stage, adding headcount is not enough. The next hire needs to raise the level of Build, GTM or Scale.
Build
01
The thing being built needs proper ownership.
The product, platform or technical base now needs deeper ownership — not just early momentum.
02
Speed has started to expose the quality bar.
The team can move quickly, but the next stage needs stronger standards in what gets built and how it is delivered.
GTM
03
Traction needs to become a repeatable motion.
Sales, growth or marketing is starting to work. Now it needs ownership, structure and sharper execution.
04
Founder-led revenue needs to become a commercial engine.
The business has proved demand. Now it needs people who can turn founder momentum into repeatable GTM performance.
Scale
05
The company has outgrown everyone-does-everything.
What worked early now needs clearer ownership, stronger leadership and better operating rhythm.
06
External support needs to become internal capability.
Agencies, contractors or third parties helped get the business moving. Now the standard needs to live inside the company.
These are not volume hiring problems. They are judgement problems.
Discuss your hiring moment03 — The right intro
The right intro depends on the level required.
A strong CV is not enough. The person has to match the pace, quality, judgement and range the business now needs.
01
Pace
Can they move at the speed the business now requires?
02
Judgement
Can they make strong decisions when the work is ambiguous, fast or high-pressure?
03
Quality
Do they raise the standard of the function, team or output?
04
Range
Can they operate beyond a narrow remit and help the company move forward?
That is what separates a useful introduction from a profile that only looks right on paper.
Start a conversation04 — Who we work with
Companies where the next hire is tied to a change in level.
SYNC works with companies that have moved beyond proving the basics and are building the team for the next version of the business.
They usually have
- Real momentum in the product, brand or commercial motion.
- A clear reason the current team needs to evolve.
- A critical hire to make across Build, GTM or Scale.
- A higher bar for speed, quality, ownership or performance.
- A need for specialist judgement, not volume recruitment.
SYNC is a strong fit when
01
The business has momentum, but the next stage is more demanding.
02
The hire will shape a function, not just fill a vacancy.
03
The company needs higher quality, ownership or specialist depth.
04
The role sits close to Build, GTM or Scale.
05
Getting the hire right will materially change how the business operates.
Less suited to: high-volume hiring, junior-only recruitment, generic backfills or roles with no clear link to the company's next stage.
05 — Why SYNC
Built across both sides of the company-building system.
Critical hires usually sit close to what the company builds, how it reaches market, or how it scales. SYNC is built across all three — Charlie brings GTM, commercial and growth hiring experience, and Callum brings technical, product and build-side hiring experience. Together, we understand the full context of the hire.
Charlie Morgan
GTM, commercial and growth hiringWorks across revenue, growth, commercial leadership, marketing and customer-facing functions.
Callum Russell
Technical, product and build hiringWorks across product, engineering, technical leadership and build-side functions.
One team across Build, GTM and Scale.
Talk to us about your next hire06 — Selected work
Selected work.
Different companies. Same kind of moment: the next hire mattered.
Fast-growth consumer brand
Organised Nutrition
Building specialist performance, creative and retention capability as the business scaled.
GTMScale
Software company
Opply
Strengthening commercial hiring across the go-to-market team.
GTM
Founder-led technical company
Smedley Group
Building technical and leadership capability across the next phase.
BuildScale
07 — How we work
Clear thinking before market movement.
01
Understand the moment
What has changed in the business, and why does this hire matter now?
02
Define the level
What pace, judgement, quality and range does the person need?
03
Map the market
Where does that level of candidate actually sit?
04
Make the introductions
A focused shortlist of people who match the moment.
08 — Start a conversation
Making a hire that changes how the business operates?
If the next person needs to raise the level of Build, GTM or Scale, we should talk.